Unlike most of the industry, we believe that innovation is the key to reducing the most prevalent and preventable disease in the body (also linked to a host of fatal diseases in the body and your immune system. Dental care and hygiene is a very important part of staying healthy. 

Our toothpaste is the first non-toxic, natural toothpaste with science-backed ingredients that outperform fluoride. It contains no sodium lauryl sulfate (SLS), fluoride, triclosan, artificial flavors, or parabens.